Digital Marketing Training for Communications Professionals

Samantha Hartley helps professionals learn how to audit, implement, and optimize digital marketing to achieve their organization’s objectives and maximize the return on investment.

Trained 100s of students and professionals

I’m Samantha,
a self-proclaimed advertising geek.

I have over a decade of experience with consumer and political advertising in Canada.

My technical training sessions aim to meet audiences where they’re at to develop their digital marketing strategy, implementation, and monitoring skills.

I have a deep understanding of political psychographics, know how to reach hidden audience segments, and lead creative campaigns that influence public discourse and engage advocates for a cause.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Sample Training Session

Audits, Analytics & Strategies

Most companies conduct regular financial audits, but how many actually conduct regular marketing audits?

With time and money on the line, it’s important for companies to undertake marketing audits to review their current return on investment.

This session teaches communications professionals how to analyze and discover opportunities for your company’s marketing team with tools readily at your disposal.

By reviewing factors such as: existing customers/clients/key audiences compared to who’s being targeted and attracted, competitors, the marketplace or industry landscape, and your company’s internal situation, your company will be more informed about the success (or lack thereof) of previous marketing activities and how to improve.

Provide your leaders with the opportunity to make better informed decisions on future marketing directions.

How Samantha can engage your audience

Virtual Workshop

In-person Workshop

Podcast Interview

Expert Panelist

Guest Course Instructor

Staff Training

Samantha will customize your session to fit your industry and desired learning outcomes.

Contact Samantha

Testimonials from training sessions

Client testimonials

Helping organizations achieve their business-to-government campaign goals.

Coming Soon

Samantha provided social media advertising training to my team. She took the time to understand our needs and goals as a team and delivered a session that was tailored to our existing strategy. Sam's expertise and experience in social media advertising is a value add to any team looking to take their paid social to new heights.

Dominique, Manager Digital Media

National Capital Commission

Read Case Study

"Samantha helped our team with planning and strategy for Facebook and Instagram advertising to effectively target the right audiences and generate leads. Her takeaway resources have also been very helpful for ongoing support."

Darlene, Digital Leads Manager

Invest Ottawa (Digital Main Street Program)

Read Case Study

"Samantha facilitated a hands-on workshop for business communicators seeking to better understand their analytics and capabilities, and better inform their marketing and communications strategies. She was very engaging as a speaker - calm, poised and confident - and provided our participants with comprehensive resources. She took the time to fully answer each question from the audience and demonstrated incredible insight and knowledge."