Digital Marketing Training for Communications Professionals
Samantha Hartley helps professionals learn how to audit, implement, and optimize digital marketing to achieve their organization’s objectives and maximize the return on investment.
Trained 100s of students and professionals
a self-proclaimed data geek.
I have over a decade of experience with consumer and political marketing in Canada.
My technical training sessions aim to meet audiences where they’re at to develop their digital marketing strategy, implementation, and monitoring skills.
I have a deep understanding of psychographics and probability and statistics, know how to reach hidden audience segments, and lead creative campaigns that influence public discourse, engage advocates for a cause, and convert audiences into supporters.
Sample Training Session
Audits, Analytics & Strategies
Most companies conduct regular financial audits, but how many actually conduct regular marketing audits?
With time and money on the line, it’s important for companies to undertake marketing audits to review their return on investment.
This session teaches communications professionals how to analyze and discover opportunities for your company’s marketing team with tools readily at your disposal.
By reviewing factors such as: channel data, preferred audiences compared to those being targeted and attracted, competitor activity, the marketplace or industry landscape, and your company’s internal resource factors, your company will be more informed about the success (or lack thereof) of previous or current marketing activities and how to improve.
Provide your leaders with the opportunity to make better informed decisions on future marketing directions.