Digital Marketing Training for Communications Professionals

Samantha Hartley helps professionals learn how to audit, implement, and optimize digital marketing to achieve their organization’s objectives and maximize the return on investment.

Trained 100s of students and professionals

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

I’m Samantha,
a self-proclaimed advertising geek.

I have over a decade of experience with consumer and political advertising in Canada.

My technical training sessions aim to meet audiences where they’re at to develop their digital marketing strategy, implementation, and monitoring skills.

I have a deep understanding of political psychographics, know how to reach hidden audience segments, and lead creative campaigns that influence public discourse and engage advocates for a cause.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Sample Training Session

Audits, Analytics & Strategies

Most companies conduct regular financial audits, but how many actually conduct regular marketing audits?

With time and money on the line, it’s important for companies to undertake marketing audits to review their current return on investment.

This session teaches communications professionals how to analyze and discover opportunities for your company’s marketing team with tools readily at your disposal.

By reviewing factors such as: existing customers/clients/key audiences compared to who’s being targeted and attracted, competitors, the marketplace or industry landscape, and your company’s internal situation, your company will be more informed about the success (or lack thereof) of previous marketing activities and how to improve.  

Provide your leaders with the opportunity to make better informed decisions on future marketing directions.

How Samantha can engage your audience

Virtual Workshop
In-person Workshop
Podcast Interview
Expert Panelist
Guest Course Instructor
Staff Training
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Samantha will customize your session to fit your industry and desired learning outcomes.

Testimonials from training sessions

Client testimonials

Helping organizations achieve their business-to-government campaign goals.

Coming Soon

"Samantha helped our team with planning and strategy for Facebook and Instagram advertising to effectively target the right audiences and generate leads. Her takeaway resources have also been very helpful for ongoing support."

Darlene, Digital Leads Manager

Invest Ottawa (Digital Main Street Program)

"Samantha facilitated a hands-on workshop for business communicators seeking to better understand their analytics and capabilities, and better inform their marketing and communications strategies. She was very engaging as a speaker - calm, poised and confident - and provided our participants with comprehensive resources. She took the time to fully answer each question from the audience and demonstrated incredible insight and knowledge."

Jennifer, Vice President Professional Development

IABC Ottawa

"Samantha is an excellent speaker and trainer. Her data-driven and strategic insights helped our communications and business development teams understand how to effectively collaborate for better business results. Everything we have implemented since her training session has proven to be successful."

Avery, Director of Communications

ASC Networks

Request a quote for training

Location

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Format

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Request a quote for training

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Location

Format

Thanks! Samantha will be in touch.
Oops! Something went wrong while submitting the form.