Digital Marketing Training for Communications Professionals
Samantha Hartley helps professionals learn how to audit, implement, and optimize digital marketing to achieve their organization’s objectives and maximize the return on investment.
Trained 100s of students and professionals
a self-proclaimed advertising geek.
I have over a decade of experience with consumer and political advertising in Canada.
My technical training sessions aim to meet audiences where they’re at to develop their digital marketing strategy, implementation, and monitoring skills.
I have a deep understanding of political psychographics, know how to reach hidden audience segments, and lead creative campaigns that influence public discourse and engage advocates for a cause.
Sample Training Session
Audits, Analytics & Strategies
Most companies conduct regular financial audits, but how many actually conduct regular marketing audits?
With time and money on the line, it’s important for companies to undertake marketing audits to review their current return on investment.
This session teaches communications professionals how to analyze and discover opportunities for your company’s marketing team with tools readily at your disposal.
By reviewing factors such as: existing customers/clients/key audiences compared to who’s being targeted and attracted, competitors, the marketplace or industry landscape, and your company’s internal situation, your company will be more informed about the success (or lack thereof) of previous marketing activities and how to improve.
Provide your leaders with the opportunity to make better informed decisions on future marketing directions.