YOUR principal advocacy campaign strategist

I deliver campaign strategies that drive change and then implement and manage them for you.

Technical Channel Audit
Market Research
Multi-Pronged Digital Strategy
Paid Ad Implementation

I’m Samantha,
a self-proclaimed advertising geek.

I have over a decade of experience in consumer and political advertising in Canada. Over the years, I’ve been called an investigator and problem-solver by my clients.

I have a deep understanding of political psychographics, know how to reach hidden audiences segments, and lead creative campaigns that influence public discourse and engage advocates for a cause.

I’m passionate about holding the government and media accountable by putting issues that directly concern the interests of citizens and institutions on both public and political agendas.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.
Areas of Expertise

Digital Marketing Audit

Fix technical errors on your website and social media channels before you go live.

Market Research

Social listening and competitive research to effectively frame your messaging.

Multi-Pronged Digital Strategy

Prioritize channels, messaging, and tactics best fit for each audience segment.

Advertising Implementation

Digital ads will be set up, monitored, and optimized to maximize your return on investment.

A decade of business and government marketing experience.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

2015 - TODAY

Campaign strategist for organizations who want to inspire public advocacy in support of their cause

4

agency partnerships

40+

digital campaigns

10

industries

50+

clients in counting

2020 - TODAY

Digital marketing instructor for students and industry professionals

Book a Training Group Session
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

2017 - 2022

Principal Consultant for Prospectus Associates, one of Canada’s leading national public affairs consulting firms

About Samantha Hartley

Samantha Hartley is a Senior Campaign Strategist based in Ottawa, Ontario specializing in public advocacy campaigns.

Gain a fresh perspective, a clear strategy, and learn proven channels and tactics to reach and motivate allies who support your cause in just one week.

2012 - 2014

Community builder and volunteer for professional associations in Ottawa

Digital marketing manager for the Conference Board of Canada, a independent and non-partisan not-for-profit

Digital marketing manager for crown corporation, Export Development Canada, Canada's export credit agency

2010 - 2012

Employed by public relations agency, Thornley Fallis Communications. Samantha's key clients include:

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

2010

Received a Public Relations Diploma with Honours

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Hire a digital advocacy campaign specialist to enhance your strategy, improve your marketing systems, and get you results.

Digital Advocacy Campaign Playbook 

Step-by-step guide for planning and launching a digital advocacy campaign.

Samantha will contact you with the checklist once is live. Stay tuned!
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Campaign Case Studies

Coming Soon
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    Advocacy Campaign Resources

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