YOUR principal advocacy campaign strategist
I deliver campaign strategies that drive change and then implement and manage them for you.
I’m Samantha,
a self-proclaimed advertising geek.
I have over a decade of experience in consumer and political advertising in Canada. Over the years, I’ve been called an investigator and problem-solver by my clients.
I have a deep understanding of political psychographics, know how to reach hidden audiences segments, and lead creative campaigns that influence public discourse and engage advocates for a cause.
I’m passionate about holding the government and media accountable by putting issues that directly concern the interests of citizens and institutions on both public and political agendas.
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Digital Marketing Audit
Fix technical errors on your website and social media channels before you go live.
Market Research
Social listening and competitive research to effectively frame your messaging.
Multi-Pronged Digital Strategy
Prioritize channels, messaging, and tactics best fit for each audience segment.
Advertising Implementation
Digital ads will be set up, monitored, and optimized to maximize your return on investment.
A decade of business and government marketing experience.
2015 - TODAY
Campaign strategist for organizations who want to inspire public advocacy in support of their cause
5
agency partnerships
40+
digital campaigns
10
industries
50+
clients in counting
2020 - TODAY
Digital marketing instructor for students and industry professionals
Book a Training Group Session
2017 - 2022
Principal Consultant for Prospectus Associates, one of Canada’s leading national public affairs consulting firms
About Samantha Hartley
Samantha Hartley is a Senior Campaign Strategist based in Ottawa, Ontario specializing in public advocacy campaigns.
Gain a fresh perspective, a clear strategy, and learn proven channels and tactics to reach and motivate allies who support or have a key interest in your mission.
2012 - 2014
Community builder and volunteer for professional associations in Ottawa
Digital marketing manager for the Conference Board of Canada, an independent and non-partisan not-for-profit
Digital marketing manager for crown corporation, Export Development Canada, Canada's export credit agency
2010 - 2012
Account Coordinator for public relations agency, Thornley Fallis Communications.
Key clients included:
2010
Received a Public Relations Diploma with Honours
Hire a digital advocacy campaign specialist to enhance your strategy, improve your marketing systems, and get you results.
Digital Advocacy Campaign Playbook
Step-by-step guide for planning and launching a digital advocacy campaign.
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