Do your advocacy campaigns get the intended results?
To mobilize audiences to put pressure on decisionmakers,
your campaign needs an effective strategy.
Samantha’s expertise includes:
MEET SAMANTHA HARTLEY!
As a public relations specialist turned campaign strategist, Samantha Hartley understands the nuances of marketing within the Canadian public arena.
Samantha helps organizations plan, implement, and execute digital marketing campaigns that fuel public advocacy.
She has a decade of experience in business and government communications working on campaigns of all sizes and industries, including commerce, defence, education, health services, shipping, and many more.
You're in the right place if you need a senior campaign strategist who specializes in digital advocacy campaigns.
HOW Samantha CAN HELP
Mobilize audiences who are affected by the issue at the heart of your organization's mission.
Harness the strength of numbers to influence public opinion and government action.
Outshine other interest groups who are competing for your audience’s attention.
Get Real Results
Give advocates tangible actions to move your objectives forward.
Hire a digital advocacy campaign specialist to enhance your strategy, improve your marketing systems, and get you results.
A simple process to achieve your campaign objectives
Move from campaign brief to execution with a strategy that navigates the complex public arena.
The process begins with an in-depth interview between Samantha and the leader of your upcoming marketing campaign. You will educate Samantha on your position on an issue or policy and share your campaign objectives. She will ask purposeful questions to analyze your approach and then deliver a Cause360TM Brief — a detailed plan to achieve your campaign goals.
Cause AmplifierTM Package
Informed by the Cause360TM Brief, the Cause AmplifierTM includes the strategy, deliverables, and resources needed to implement your campaign effectively. Samantha will become an extension of your team as your campaign manager, monitoring and optimizing your campaign for results from beginning to end.
Hire a business-to-government marketing strategist to activate your digital advocacy campaign.
Digital Marketing Audit
Fix technical errors on your website and social media channels before you go live.
Social listening and competitive research to effectively frame your messaging.
Multi-Pronged Digital Strategy
Prioritize channels, messaging, and tactics best fit for each audience segment.
Digital ads will be set up, monitored, and optimized to maximize your return on investment.
Digital Advocacy Campaign Playbook
Step-by-step guide for planning and launching a digital advocacy campaign.