Outsource your public advocacy campaign from start to finish.

Raise awareness. Build alliances. Drive change.

Campaign Packages
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Samantha Hartley is a Principal Campaign Strategist. She helps organizations deliver public advocacy campaigns that mobilize audiences to take action.

Do your advocacy campaigns get the intended results?

To mobilize audiences to put pressure on decisionmakers,
your campaign needs an effective strategy.

Samantha’s expertise includes:

Experience navigating various industries and sectors
Consumer and government audience personas
Social listening and market research
Implementation of multi-channel advertising campaigns
In-depth understanding of the Canadian government
Precise execution of multi-pronged strategies

MEET SAMANTHA HARTLEY!

Get help leading your next campaign.

As a public relations specialist turned campaign strategist, Samantha Hartley understands the nuances of marketing within the Canadian public arena.

Samantha helps organizations plan, implement, and execute digital marketing campaigns that fuel public advocacy.

She has a decade of experience in business and government communications working on campaigns of all sizes and industries, including commerce, defence, education, health services, shipping, and many more.

You're in the right place if you need a senior campaign strategist who specializes in digital advocacy campaigns.

HOW Samantha CAN HELP

Build Alliances

Mobilize audiences who are affected by the issue at the heart of your organization's mission.

Influence Decisionmakers

Harness the strength of numbers to influence public opinion and government action.

Identify Competitors

Outshine other interest groups who are competing for your audience’s attention.

Get Real Results

Give advocates tangible actions to move your objectives forward.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Hire a digital advocacy campaign specialist to enhance your strategy, improve your marketing systems, and get you results.

A simple process to achieve your campaign objectives

Move from campaign brief to execution with a strategy that navigates the complex public arena.

STEP 1

Start with a

Cause360tm Brief

The process begins with an in-depth interview between Samantha and the leader of your upcoming marketing campaign. You will educate Samantha on your position on an issue or policy and share your campaign objectives. She will ask purposeful questions to analyze your approach and then deliver a Cause360TM Brief — a detailed plan to achieve your campaign goals.

STEP 2

Drive awareness with your

Cause AmplifierTM Package

Informed by the Cause360TM Brief, the Cause AmplifierTM includes the strategy, deliverables, and resources needed to implement your campaign effectively. Samantha will become an extension of your team as your campaign manager, monitoring and optimizing your campaign for results from beginning to end.

Book a fit call

Hire a business-to-government marketing strategist to activate your digital advocacy campaign.

Areas of Expertise

Digital Marketing Audit

Fix technical errors on your website and social media channels before you go live.

Market Research

Social listening and competitive research to effectively frame your messaging.

Multi-Pronged Digital Strategy

Prioritize channels, messaging, and tactics best fit for each audience segment.

Advertising Implementation

Digital ads will be set up, monitored, and optimized to maximize your return on investment.

Client testimonials

Helping organizations achieve their campaign goals.

“Samantha is patient, kind, and helpful. She led the digital advertising campaign with confidence. She went above and beyond in providing me tools and templates to improve my skills for future campaigns.”

Alexandra, Communications Lead

Project Neutral

"Samantha became a true extended member of the Marketing team and a trusted advisor throughout the planning and execution phases. She conducted a full and exhaustive 20+ page audit of our digital social media channels and overall web presence. She provided a comprehensive step-by-step guide to improving our presence, reach and brand consistency across all channels, with considerations outlined for new ones."

Gayle, Vice President Global Marketing

Medisca

"Samantha acted as a true media consultant who helped drive strategy, creative and targeting initiatives for a large campaign to successfully reach decision makers across the country. The campaign was grounded in our corporate purpose and ensured overall digital objectives were met."

Gayle, Vice President Marketing

Medicom Group

"Samantha is an amazing and caring teacher and mentor. Her continuous support and guidance have helped me establish my own digital marketing agency, and provide exceptional services to my clients."

Emilie, Co-Founder

Nuage Agency

“Samantha is patient, kind, and helpful. She led the digital advertising campaign with confidence. She went above and beyond in providing me tools and templates to improve my skills for future campaigns.”

Alexandra, Communications Lead

Project Neutral

Digital Advocacy Campaign Checklist 

Audit and optimize your social media channels before you launch your campaign.

Samantha will contact you with the checklist once is live. Stay tuned!
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PROCESS

Samantha’s effective process for delivering results-oriented campaigns.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.
Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

EXPERTISE

Samantha’s campaign strategy experience and expertise.