To improve Medisca’s social media presence, brand strength, and account growth with its key target audiences in key target markets.
Social media channel & performance audit, competitor & industry research, and strategic direction.
Gayle, Vice President Global Marketing
Objective
Challenges
None to report!
Tactics
Social media channel and performance audit for Twitter, Facebook, LinkedIn and YouTube, including channel setup and optimization, branding, channel search optimization, follower demographics, channel and post engagement, lead generation, content performance, and more.
Industry research in relation to social media marketing, channels and tactics.
Audit and comparison of two competitors and their social media channels and marketing.
Website analytics audit for social media generated traffic and user demographics and behaviours.
Overall analysis, key learnings and recommendations to carry forward into a marketing strategy, including goals, objectives, tactics, value proposition, brand messaging, target audience demographics and behaviours, and channel and content strategy.
Results
Upon completion of the Technical Audit, Competitor & Industry Research, and Strategic Recommendations, Medisca retained Samantha’s services for an additional six months to provide assistance with social media training, to develop a corporate-wide social media guideline, and to develop an employee social media advocacy program.
Old versus new channel branding showcasing brand logo and tagline
Old versus new social media post showcasing a company product with consistent brand optimization
Old versus new social media post showcasing a promotion with consistent brand optimization
Old versus new social media post showcasing a testimonial with consistent brand optimization
Facebook, Instagram and LinkedIn channel stats comparing pre-audit to post-audit and strategy performance