Generate brand awareness with Canadian SME business owners and convert them into leads.
Financial service advertising has unique strict rules/policies, such as non-discrimination for audience targeting demographics, which made it more challenging to hyper-target the precise audiences who would be most likely to convert.
The product had unique eligibility requirements, so the lead generation form needed to be as simple, succinct and user-friendly as possible, and to minimize the amount of junk/ineligible leads.
Develop advertising plan, including audience personas, strategies and tactics, ad copy writing, creative direction, and KPIs.
Social media channel campaign branding and optimization.
Pixel set up and conversion tracking (Twitter, Facebook, LinkedIn), Google Tag Manager measurement implementation, and quality assurance testing.
Advertising implementation on Twitter, Facebook, LinkedIn, Google and YouTube, including A/B testing.
Campaign web page UX recommendations.
Bi-weekly and post-campaign reports.
180% over lead generation goal.
300% increase in conversion rate compared to pre-campaign.
17% decrease in cost per conversion compared to pre-campaign.
Facebook, Twitter and LinkedIn carousel ads, including A/B testing
Google and YouTube responsive ads, including A/B testing